Past Challenge Attendees Have Been Featured In
You don't need more traffic.
You need a store that converts.
You started a store.
You tried the reels, the ads, the DMs.
The sales still aren't there.
You don't need more products, more ads, or more hours in your day.
You need to fix what's actually broken.
Most Shopify store owners waste months (and thousands of dollars) trying to fix the wrong things:
- Trying to be the Walmart of everything. ("I'll just add more products!")
- Dumping cash into ads with zero strategy.
- Obsessing over logos, fonts, and themes instead of trust.
- Copy-pasting random "hacks" from YouTube.
- Asking ChatGPT why your store isn't selling. (It hasn't even seen it.)
- Telling yourself "my product is for everyone!" (Hint: it's not.)
👉 The truth: consistent sales don't come from doing more.
They come from fixing the right things.
💥 And when you know exactly what's blocking your conversions… you can fix it in days, not months.
That's exactly what we do in this challenge.
Together. Live. In 5 days.
And the real magic?
You don't need to be everything for everyone.
You just need to become the undeniable choice for the right customer.
Your store is one challenge away from take-my-money mode.
This challenge will change the way you run your store. Forever.
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The ONE Fix
Turn more visitors into buyers, fast. (And stop wasting time on the wrong things.)
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A Clear Blueprint for Conversion
The proven framework behind "take-my-money" shopping experiences. No bro tactics. No fake urgency. Just tested strategies that convert.
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A Brand That Stands Out (and Sells)
Make your store unforgettable. So you become the obvious choice, not just another option.
5 days. 5 fixes.
Live with me.
Each day, we tackle one piece of the puzzle that's keeping your store from converting consistently. Live, together, on screen. You walk in with questions. You walk out with a store that works, and a plan to keep growing.
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Day 1 Monday · May 18The Ultimate E-Commerce Unlock
Why People Actually Buy
We kick off with the truth behind every high-converting store. What your customers are really buying. And why. You'll finally connect the dots between your product, your purpose, and what makes people hit "buy now."
This changes everything. Even for 7-figure brands.
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Day 2 Tuesday · May 19Become the Only Choice
The Invisible Strategy That Makes You Stand Out
Being better isn't enough. Today you'll learn how to become the obvious answer in your niche, without needing thousands of followers or gimmicky branding.
Hint: we're not "niching down." We're creating monopoly-of-mind clarity.
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Day 3 Wednesday · May 20The Sales Magnet Blueprint
What Makes People Buy (and Buy Again)
Curiosity first. Connection next. Conversion last. That's the order. Today we map the journey from "just browsing" to "take my money," and plug the trust gaps that are costing you conversions.
Real talk: this is where most stores bleed revenue. We fix that.
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Day 4 Thursday · May 21Trust-First Store Design
Build a Store That Sells Itself
Pretty with purpose. Not pretty for pretty's sake. I'm handing you my million-dollar homepage and product page wireframe to show you exactly what builds trust, desire, and repeat purchases.
And you'll get plug-and-play templates to implement it fast.
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Day 5 Friday · May 22Your Scale Map
How to Grow with Traffic, Community & Conversion Stacking
You've fixed what's broken. Now it's time to scale. We'll stitch your wins into a repeatable growth plan that attracts aligned traffic, builds community, and sets you up for your next milestone (whether that's $5K, $10K, or beyond).
Just one day of this challenge
could boost your sales by 10%.
There are 5 days.
You do the math.
Based on real participant results.
Words from the people who did the work.
Real Shopify founders who showed up, did the work, and watched their conversion rates actually start moving.
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She taught me how to balance building trust and actually selling (which sounds simple, but clearly isn't when you're in it). My only regret is not finding her sooner. Making changes now with 500+ products isn't easy, but I trust her enough that if she suggests something, I'll do it.
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Jen has a way of seeing things from a perspective you didn't even realize you needed. She challenges your thinking, but in a way that helps you get clear instead of overwhelmed. Working with her doesn't just give you answers. It shifts how you think about your business.
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She doesn't just give surface-level advice. She takes the time to really understand what's going on, finds where things are actually breaking down, and walks through how to fix them in a way that makes sense long-term. Solid advice, solid results.
Real Shopify dashboards. Real reviews. Real receipts.
OK. You've seen the receipts.
🔥 Shut Up & Sign Me Up!
Ayutthaya, Thailand · with my boys
Shopify Strategist. Conversion Queen. Gin + Tonic Enthusiast.
Hi, I'm Jen. For the past 18 years I've been the person founders quietly DM at 11pm when their Shopify store stops making sense. 10,000+ stores. $200M+ in client sales. The behind-the-scenes brain on brands you've seen on Shark Tank, Oprah's Favorite Things, and Walmart shelves.
Not with bro-y dropshipping gimmicks or chasing whatever trend is loudest this week. With real strategy that turns browsers into buyers and builds stores that scale without burnout.
I'm also a developer (which most Shopify coaches aren't). So when I look at your store, I'm not guessing why it isn't converting. I'm actually reading the code.
Brands I've worked with have hit $3M+ in under a year. And in this challenge, I'm giving you the same foundation they started with.
- I'm a mom of two boys (3 and 10).
- I'm the full-time breadwinner for my family, living life in Thailand.
- I've had my own messy reset season. Burnout, a baby, life in Thailand turning everything upside down.
I've watched too many smart store owners get stuck on the wrong thing.
So if your Shopify store feels messy, confusing, or stuck in "WTF mode"...
I get it. I've been there.
This challenge is about more than just making your store look good. It's about making it work. Beautifully, strategically, and profitably.
And yes, we'll make it fun. Because I'm not just here to teach. I'm here to help you win. (And maybe send a meme or two along the way.)
Let's do this.
Real questions.
Real answers.
Everything you're probably wondering before you sign up. (No vague marketing answers. Promise.)
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Who is this challenge actually for?
Product-based Shopify store owners who have visitors but not buyers. The sweet spot is founders already pulling consistent sales (around $1,000+/month) who feel stuck at a ceiling. But if you have a viable branded product, the fundamentals work whether you're just starting out or running six figures.
The only stores this isn't built for: general shops selling random unrelated products (think ice scrapers, pet bowls, and shoelaces under one roof). If you've built a real brand around your product, you're welcome here. Dropshippers included.
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Is this really free?
Yes. All 5 days. Live training, workbooks, action tasks, Q&A, and lifetime access to the private Skool community (even if I start charging for it later).
Replays are free during the week of the challenge so you can catch up if you miss a day. If you want them for 60 days, plus extras like live store audits and deeper Q&A access, there's an optional VIP upgrade (Champagne Room) for $67. But VIP is just an option. Show up free and walk away with everything I promised.
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What time is it, and what if I can't attend every day live?
Sessions are 7PM EDT, May 18-22 (that's 4PM PT, 12AM London). Each session runs 60-75 minutes.
Replays are free during the week of the challenge so you can catch up if you miss a day. (VIP folks keep them for 60 days.) But the magic really does happen live. You ask questions in real time, see me audit other stores on the spot, get unstuck same day. Show up live if you possibly can.
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Do I need to already have a Shopify store?
Ideally yes. Even a draft store with one or two products is enough. The exercises are designed to apply to your store, not a hypothetical one.
If you're still in the planning stage, you're welcome to watch and learn. The action tasks won't have anywhere to land yet, but the strategy will save you years.
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What if I'm on WordPress, Etsy, or Squarespace?
You're welcome too. The big strategic pieces (audience, messaging, conversion, customer journey, brand) are platform-agnostic. The Shopify-specific tactical bits won't apply 1:1, but the strategy absolutely will.
Heads up though: most past attendees from other platforms migrate to Shopify shortly after the challenge. Don't say I didn't warn you.
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How much time will this take per day?
About 90 minutes a day. 60-75 for the live session, then 15-30 for the action task (the homework that makes it actually stick).
Stack the 5 days, and you'll have a meaningfully different store by Friday.
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Will you try to sell me something at the end?
Yes, and I'm not going to pretend otherwise. On Day 5 I'll invite you into Scale School (my paid program where we go deeper over 12 weeks). The optional VIP upgrade is also visible at signup.
Both are completely opt-in. If you only want the free 5 days, you'll get every single thing I promised. No bait, no switch, no "but the REAL secrets are inside the paid version."
The strategy that gets you consistent sales isn't a secret.
You just haven't seen it broken down like this before.
Show up however you can. PJs, toddler on your lap, glass of wine in hand. I'll meet you there.
Free to join · 🥂
Stop guessing. Start fixing.
Action takers are money makers.
See you in the room.
